We're not an agency.

We're an embedded growth, operations, and performance team for product companies doing $2M-$20M. Same team, every day, building the revenue engine from the inside.

Most agencies sell services. They pitch, win the account, hand it to junior staff, and manage you through monthly reports. They optimize their thing (paid ads, or SEO, or CRM) without seeing how it connects to everything else.

That model doesn't work for product companies at $2M-$20M. At this stage, the challenges aren't siloed. Growth, operations, and technology are all tangled together. You need people who understand the full picture and work inside your business to untangle it.

That's what Umbral does. We embed as your team (growth, operations, and performance) on a monthly retainer. We work with 5-8 companies at a time so every client gets senior-level attention. Not account managers. Not juniors. The people who actually do the work.

What our clients say

"We've worked with the Umbral team—Conner and Daniel—for over a year across knowledgebase and coaching chatbots, database/warehouse setup, marketing funnels, with applications that range from custom design to fully integrated into the existing tech stack. They don't just deliver what's asked; they take the time to understand the outcome and consistently bring creative, scalable options that keep cost, longevity, and real-world constraints in mind. What really sets them apart is how they show up, prepared, energized, and often with visual examples that make complex ideas easier to align on and decisions faster. If you want developers who act like strategic partners Umbral is the team to trust."

Jessica Douthit

CEO, BTCS Group

"Conner Burton and Umbral don't just build websites; they build the digital nervous system for organizations that can't afford to fail. Their 'Leading Edge' approach to AI gave Stella the brain she needed to truly serve our community."

Dave Krikac

Founder, The GEAR Foundation

"I've enjoyed keeping up with Conner's work at Umbral. His expertise, from MVP planning to cutting-edge integrations, combined with his role as an educator, brings clarity and real value to projects."

Braden Ream

CEO, Voiceflow

How we work

One team. Three disciplines. No handoffs.

Embedded, not outsourced

We work inside your business. Same communication channels, same meetings, same goals. We're not a vendor you manage. We're the team you've been trying to hire.

5-8 clients, max

We cap our roster so every company gets senior attention. No account managers. No junior staff learning on your dime. The people you talk to are the people doing the work.

$8K-$20K/month

Monthly retainers that cover growth, operations, and performance. One team, one invoice. Replaces fragmented agency and tool spend with compounding results.

The team

Daniel Snell

Growth & Performance Engineer

15 years across growth marketing, full-stack development, and business operations. Seven acquisitions. Builds the strategy, engineers the speed, and designs the configurators and funnels.

Conner Burton

Operations & AI Engineer

Leads operational intelligence. Builds AI agents, workflow automation, data infrastructure, and the AI tooling that powers configurators and personalization.

Matt Hofacker

Revenue Operations Lead

Builds CRM architecture, pipeline management, fulfillment optimization, AI-powered automation, and internal analytics. The person who makes sure the machine actually runs.

See if we're a fit.

We work best with product companies that have revenue traction and need a team to build the systems that scale. If that's you, let's talk.

Schedule a consultation