Most product companies can't connect ad spend to actual revenue. This guide breaks down attribution models, tracking setup, and how to optimize for profit instead of clicks.
This guide is in progress. It will cover attribution modeling for product companies, connecting ad platforms to CRM and order data, and shifting paid media strategy from vanity metrics to revenue.
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Your current channels got you here. This guide maps the revenue channels most product companies aren't using and how to activate them systematically.
The complete playbook for growing a business that sells custom, configured, or made-to-order products online. From first visit to closed deal.
Why standard ecommerce checkouts fail complex products and how to build custom conversion funnels. Funnel architecture, configurator integration, and high-ticket selling strategies.
We're the team behind this research. If your product company needs help with this topic now, let's talk.
