Industries guides.
Industry-specific growth playbooks for ecommerce, manufacturing, and distribution.
Playbooks tailored to specific industries. Each guide addresses the unique challenges that manufacturers, distributors, and B2B product companies face when selling complex products online.
B2B and B2C on One Site: How Product Companies Serve Both Buyers Without Compromise
Your B2B buyer and your B2C buyer have completely different needs. This guide covers how to build one digital presence that serves both without watering down either experience.
B2B Ecommerce Development: Why Product Companies Need Specialized Partners
What makes B2B ecommerce different from B2C, why generic agencies struggle with it, and how to evaluate a development partner for complex product selling. Account-based pricing, RFQ integration, and headless architecture.
Selling Custom Products Online: The Configure-to-Order Buyer Journey
The buyer journey for custom and configured products looks nothing like standard ecommerce. This guide maps the full journey from first search to closed deal for configure-to-order businesses.
The Consultative Sales Digital Playbook: Garage Doors, Windows, HVAC, and Beyond
For businesses where the sale starts with a conversation. How to build a digital presence that fills the pipeline, books consultations, and gets buyers invested before the site visit.
Ecommerce for Manufacturers: Why Standard Platforms Fail Custom Products
Why manufacturers struggle with standard ecommerce platforms and what to do about it. Configure-to-order requirements, variable pricing, quoting tools, and the right platform approach for custom products.
Explore other topics
Growth
CRO, paid media, SEO, and channel strategy frameworks for product companies.
View guides →Operations
Revenue operations, ecommerce automation, and business process optimization.
View guides →Performance
Site speed, product configurators, custom funnels, and frontend performance.
View guides →Need help implementing these strategies?
We embed as your growth, operations, and performance team. Let's talk about what's holding your product company back.