Industries

B2B and B2C on One Site: How Product Companies Serve Both Buyers Without Compromise

Your B2B buyer and your B2C buyer have completely different needs. This guide covers how to build one digital presence that serves both without watering down either experience.

By Daniel Snell Updated June 15, 2025 10 min read

This guide is in progress. It will cover dual-channel site architecture, content and funnel strategies for B2B vs. B2C buyers, pricing and account management considerations, and how to structure navigation and entry points so each buyer finds their path immediately.

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