The buyer journey for custom and configured products looks nothing like standard ecommerce. This guide maps the full journey from first search to closed deal for configure-to-order businesses.
This guide is in progress. It will cover how configure-to-order buyers research, evaluate, and purchase online, where most businesses lose them in the process, and how to design a digital experience that matches each stage of the journey.
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Your B2B buyer and your B2C buyer have completely different needs. This guide covers how to build one digital presence that serves both without watering down either experience.
What makes B2B ecommerce different from B2C, why generic agencies struggle with it, and how to evaluate a development partner for complex product selling. Account-based pricing, RFQ integration, and headless architecture.
For businesses where the sale starts with a conversation. How to build a digital presence that fills the pipeline, books consultations, and gets buyers invested before the site visit.
We're the team behind this research. If your product company needs help with this topic now, let's talk.
