For businesses where the sale starts with a conversation. How to build a digital presence that fills the pipeline, books consultations, and gets buyers invested before the site visit.
This guide is in progress. It will cover digital strategy for consultation-based product companies, lead generation and appointment booking funnels, configurator-to-appointment patterns, and follow-up automation that keeps deals moving.
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Your B2B buyer and your B2C buyer have completely different needs. This guide covers how to build one digital presence that serves both without watering down either experience.
What makes B2B ecommerce different from B2C, why generic agencies struggle with it, and how to evaluate a development partner for complex product selling. Account-based pricing, RFQ integration, and headless architecture.
The buyer journey for custom and configured products looks nothing like standard ecommerce. This guide maps the full journey from first search to closed deal for configure-to-order businesses.
We're the team behind this research. If your product company needs help with this topic now, let's talk.
