Operations

Building a Revenue Operations Stack from Scratch

The complete guide to building an operations stack that connects sales, marketing, fulfillment, and reporting for product companies doing $2M-$20M.

By Daniel Snell Updated June 15, 2025 12 min read

This guide is in progress. It will cover stack architecture, tool selection, integration strategy, data warehousing fundamentals, and how to build reporting that connects marketing spend to delivered orders.

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