Performance

The Six Configurator Funnel Patterns: Which One Fits Your Business

Cart, Appointment, Lead, Estimate, Bulk Order, Bundle. Each configurator pattern solves a different buying problem. This guide helps you pick the right one and understand what it takes to build it.

By Daniel Snell Updated June 15, 2025 12 min read

This guide is in progress. It will cover all six configurator funnel patterns, which business types each one fits, decision criteria for choosing the right pattern, and implementation considerations for each.

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